Virtual Assistants and Their Future in Marketing
Virtual assistants are a huge thing in the digital world at the moment. They are being used by the biggest players in the game. You may already know Google’s Assistant, Microsoft’s Cortana, Apple’s Siri and Amazon’s Alexa. By utilizing big data, machine learning and artificial intelligence (AI) these assistants are capable of doing virtually anything.
They have entered the market as an extended hand of customer service and a helpful tool, but today it seems that they are becoming marketing assistants as well. Companies are even custom-tailoring the visual appearance of their assistants with cinematograph creation to make them more engaging and attractive to users.
Let’s see where we can expect the virtual assistants to pop up in the realms of marketing.
Improve your Marketing Efforts
Thanks to the advancements made in the fields of AI and machine learning, more and more companies have entered the market with their custom-tailored virtual assistants specialized in marketing. A virtual assistant can now be a valuable asset for the marketing teams handling all those appointments over the busy week, as it can be used to set the appointments up.
Virtual assistants can now even call and confirm an appointment or just do a follow up with a potential client. These AI-powered assistants can now also be used for launching billboard and radio ads. By integrating it with a live chat on your website, you can even have the VA help you generate more leads and further market your company.
Virtual Assistants Also Specialize in Social Media Marketing
Virtual assistants in the form of chatbots are quickly gaining popularity. In fact, the chatbot market is estimated to become a multi-billion-dollar market by 2020. Virtual assistants can now be assigned the role of social media monitoring, as they are completely capable of monitoring social media profiles. On top of that, they can answer any questions related to your company, products, and services. Quite convenient, right?
Virtual assistants can also be in charge of regularly posting content on your social media profiles. This is quite handy when you don't have the time to share the relevant content with your audience/customers. Since they are equipped with a dictionary and well-versed in grammar, you won't have to worry about spelling and grammar errors in any of their interactions. And with a custom-tailored cinematograph creation, it can be more appealing and bear the visual power to set a business apart from the competition.
Virtual Assistants are Researchers Too
Imagine if you could utilize the power of the digital assistant for keyword research for your blog posts or a website? Well, this is no more a Sci-Fi story. With the latest updates, virtual assistants can help you find keywords and sign up for Google alerts.
Companies in charge of developing virtual assistants are currently aiming to improve their VA's researching capabilities. Soon we will be able to use digital assistants to research our potential customers and build ideal customer profiles. This assistance will be very valuable for companies that intend to penetrate the new markets and design new products and services.
More Efficient Marketing
Virtual assistants can perform the task related to marketing at a much quicker pace without sacrificing the quality of their work. This is why companies use them to speed up their marketing processes. For instance, a company can use a VA to write business documents, blog posts, product/service manuals, eBooks, etc.
VA can also write marketing emails and send them out significantly faster and more efficiently than any “human” marketer out there.
As you can see, virtual assistants are very powerful AIs capable of performing almost any of the tasks related to marketing. Since this technology is still in rapid development, we can only wait and see what the future is going to bring.